BtoB adding e-commerce to b-to-b advertising

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Most Popular, a Baltimore-based advertising network, has disclosed a plan to offer Web site services along with advertising purchases. will partner with CarbonMedia, New York, to integrate's advertising network interface with CarbonMedia's site design and e-commerce applications. The partnership underscores the rapidly evolving b-to-b advertising environment, where advertising networks are departing from many of the models used in b-to-c.
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