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BtoB

Advertising evolution

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Diane Levine, posting on the Beyond Madison Avenue blog, uses an infographic from Infolinks called “The Evolution of Advertising” to offer her own take on a recent big change in advertising. And that big change in Levine’s view is how marketers are using their campaigns to not only sell goods but to promote the common good, too. Referencing Secret’s “Mean Stinks” campaign against bullying and other marketers’ campaigns, Levine writes, “These campaigns have advertisers and consumers joining forces to bring about real personal and social change in ways that have very little to do with buying anything. And that makes this a really, really cool time to be in this business. Suddenly, we all have an opportunity to use our powers for good.”
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