Advertising icon David Ogilvy dead at 88

Published on .

Most Popular
New York--David Ogilvy, founder of Ogilvy & Mather and author of the landmark "Confessions of an Advertising Man," died Wednesday at his home in Touffou, France. He was 88. Mr. Ogilvy was the brains behind one of the most famous headlines of all time: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." He also created several enduring campaigns, including "The Man in the Hathaway Shirt" and the Schweppes "Commander Whitehead" series. Before starting his own agency in 1948, Mr. Ogilvy worked as a cook, a door-to-door salesman and a farmer. His stint at George Gallup's Audience Research Institute made him a firm believer in research. He was made a commander of the British Empire, was elected to the Advertising Hall of Fame and won France's "Order of Arts and Letters." Beyond his creative output, Mr. Ogilvy will also be remembered for his quips on advertising, which included "You cannot bore people into buying your product; you can only interest them in buying it" and "The consumer is not a moron, she is your wife."
In this article: