BtoB

Advertising industry projected to provide $5.2 trillion boost to U.S. economy in 2005

Published on .

Reprints Reprints

New York—The advertising industry is projected to drive $5.2 trillion into the U.S. economy next year, according to a study titled, "The Comprehensive Economic Impact of Advertising Expenditures."

The study was conducted by research firm Global Insight for The Advertising Coalition, a group of nine national media and advertising trade associations.

According to the study, total advertising spending by businesses in the U.S. is projected to reach approximately $278 billion next year.

These expenditures are expected to create a total impact of $5.2 billion on the U.S. economy, including the advertising spending; a direct sales impact of $2.3 trillion; a direct impact on supplier economic activity of $1.2 trillion; and a direct impact on inter-industry economic activity of $1.4 trillion.

--Kate Maddox

In this article:
Most Popular