BtoB introduces new advertising platform

Published on ., Baltimore, introduced on Thursday what's called Ad-OSSM, a new operating system for managing campaigns. The company, which is forging ground in the b-to-b advertising space, says its software allows marketing managers to deliver large-scale campaigns quickly. As important, says it can coordinate Internet banners, e-mail and wireless advertisements from a single interface. The software is designed to give a leg up on such competitors as DoubleClick Inc., 24/7 Media and Engage as the advertising market broadens from brand builders to return-on-investment-oriented direct marketers.
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