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BtoB

Advertising.com launches ad system

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Advertising.com, Baltimore, on April 14 introduced Ad-OSSM, a new system for managing campaigns. The company says its software allows marketing managers to deliver large-scale campaigns quickly, coordinating Internet banners, e-mail and wireless advertisements from a single interface. The software is designed to give Advertising.com a leg up on competitors such as DoubleClick Inc., 24/7 Media and Engage.
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