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Advertising.com launches eCRM product

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Baltimore--Advertising.com, an online marketing services company, has launched eCRM, an electronic customer relationship management product suite for direct marketers. The software allows advertisers in the Advertising.com network to deliver permission-based e-mail messages, newsletters and incentive-based loyalty offers. Clients include the American Red Cross, Bacardi USA Inc., BMG Direct and Snap-on Inc.
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