BtoB moves into wireless

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Most Popular said Wednesday that it has developed technology necessary to deliver targeted messages to wireless devices. Beyond Interactive Inc., New York, is the first media strategy company to make use of the method. The move positions, Baltimore, among a growing number of advertising networks capable of delivering marketing messages to wireless devices. Beyond Interactive, one of the leading b-to-b Internet media-buying firms, is employing's services for a number of clients, the two companies said.
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