BtoB

Advertising network gets $57 million boost

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Baltimore--Advertising.com Inc. has landed $57 million in venture-capital financing. The advertising network, which has quietly been mounting a challenge to 24/7 Media Inc., DoubleClick Inc., B2B Works Inc., Engage Inc. and others, plans to use some of the money to beef up marketing efforts. The advertising network has specialized in developing systems that allow for banner, e-mail and wireless messages to be sent as part of the same campaign.
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