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Advertising.com to provide ad management services to NBC Universal, News Corp.

Published on .

New York—Advertising.com, a wholly owned subsidiary of AOL, said Friday that it will be the ad management service partner for NBC Universal and News Corp. AOL recently announced its alliance with the two media companies to launch an Internet video distribution network offering full-length programming, movies and clips from a dozen networks and two major film studios. Under the agreement, Advertising.com will provide comprehensive display and video advertising management as well as fulfillment for the new video site and the dedicated video player embedded on that site, as well as to its distribution partners.
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