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BtoB

Are you advertising on social networking sites, such as Facebook and LinkedIn, and, if so, how are the ads performing?

Lee Ann Daly, exec VP-CMO, Thomson Reuters

Published on .

“We really view social networks as much more than simply additional opportunities to advertise what we offer as a company. Social networks have enabled brands to reach customers on a deeply personal level. So when we do take out advertising spots in these more intimate venues, we want them to lead to experiences that leverage their social capabilities, not just more marketing boiler plate. Ultimately, we look less for success in the ads themselves but rather in the experience to which those ads lead our customers.”
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