New York—Advertising Week in New York City has shortened its name to Advertising Week and has broadened its membership for 2005.
The event, which was held Sept. 20-24 this year, will be held again in New York Sept. 26-30, 2005. It has expanded its board of directors beyond ad agency executives to include a full range of marketing and media companies.
New board members include Robert Liodice, president-CEO of the Association of National Advertisers; John Greco Jr., president-CEO of the Direct Marketing Association; and James Speros, chief marketing officer at Ernst & Young.
Continuing as board members are Ken Kaess, president-CEO of DDB Worldwide and chairman of this year’s Advertising Week event, and Ron Berger, CEO-chief creative officer of Euro RSCG Worldwide and Advertising Week vice chairman in 2004, who will serve as co-chairmen of Advertising Week 2005.
O. Burtch Drake, president-CEO of the American Association of Advertising Agencies, will continue as president-CEO of Advertising Week.
Profits from the 2005 event will be set aside to establish a museum of advertising.