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Advertising woman of the year gets big picture

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NOW WE KNOW WHAT they mean when they say Draft Chicago President-COO Yvonne Furth is all about the big picture. Furth has been named Chicago's 2005 Advertising Woman of the Year by the Women's Advertising Club of Chicago and the Chicago Advertising Federation. In recognition of the honor, the groups will present an award at a gala luncheon this week and are running Furth's photo on a giant billboard at Chicago Ave. and Franklin St. in the city's River North neighborhood. Furth joined Draft in 1981 as an assistant account executive, was eventually promoted to general manager in 1988, to president of the Chicago office in 1992 and to her current role in 2002. Over the years, she has more than tripled the agency's size, bringing staff and billings to an all-time high. The agency's current client roster includes ConAgra, Chicago Mercantile Exchange, MasterfoodsUSA, MilkPEP, Nokia and the U.S. Postal Service, among others.

THE LATEST NEWS from the search engine space is dire, indeed. According to The Onion, "America's finest news source," Google has announced plans to destroy all information it can't index. The hilarious article "quotes" Google co-founders Larry Page and Sergey Brin, as well as John Battelle, author of the popular Searchblog at http://battellemedia.com, on the debut of Google "Purge." Battelle is quoted as saying, "A year ago, Google offered to scan every book on the planet for its Google Print project. Now, they are promising to burn the rest. Thanks to Google Purge, you'll never have to worry that your search has missed some obscure book, because that book will no longer exist. And the same goes for movies, art and music." Battelle says he had no idea the quote was coming, though he's pleased with the recognition it has brought. "There is no doubt that a fake quote in The Onion is an honor," he said. "Far more people congratulated me about that quote than have contacted me about recent quotes in The New York Times!" Google's P R team did not return calls by press time. We're only hoping the company's army of laser-equipped robots, also highlighted in The Onion piece, didn't stage a coup. The article can be found at www.theonion.com/content/node6/4007-.

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