New York—Advertising Women of New York and Women Executives in Public Relations announced Friday that the two organizations have merged. WEPR will become a "special sector" of AWNY.
"Integrated marketing is the thing," said Christina Pagano, president of WEPR, who joins the AWNY board. "PR and advertising have become part of integrated marketing. They've always had a connection.”
As part of the agreement, WEPR will promote AWNY's events. ANWY current has 1,250 members and WEPR has 100.