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BtoB

AERT, Carlisle and John Deere

Published on .

AERT—Advanced Environmental Recycling Technology has selected Nicholson Kovac, Kansas City, Mo., as its advertising agency of record. Nicholson Kovac will help develop a global campaign for the launch of AERT’s MoistureShield Decking, aimed at professional deck builders, contractors and consumers. Billings were undisclosed.

Carlisle Power Transmission—Carlisle Power Transmission Products, which manufactures industrial belts and components, has named HSR Business to Business, Denver, agency of record to lead a comprehensive strategic communications effort.  HSR will also provide campaign development and execution. Billings were undisclosed.

John Deere—John Deere Construction & Forestry, a division of Deere & Co., has selected Fergus/Peters Group, Des Plaines, Ill., as its advertising and PR agency of record, following a review. Fergus/Peters will handle all public relations and media activity for John Deere’s construction business. Billings were undisclosed.

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