While retargeting can keep your ads in front of your audience, it's the quality of your ad that will grab your audience's attention. But ad quality is a delicate issue, according to this post on the ReTargeter Blog. Ads that are too eye-catching may seem “spammy,” while ads that are too subtle will just go unnoticed. Your ads are an extension of your brand, and the quality of your ads do a lot to build brand trust. Be sure to find that correlation between aesthetically pleasing display ads and better ad performance.