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BtoB

Aetna moves to Grey Worldwide

Published on .

New York--Aetna Inc., a leading health care provider for businesses and consumers, has selected Grey Worldwide, New York, to handle creative duties for its advertising account. The account was previously handled by McKinney & Silver, Raleigh, N.C., and Waylon, St. Louis. Billings were not disclosed. The first advertising is expected to break in the fall.
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