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BtoB

Aflac does duck redux

Published on .

Columbus, Ga.--Insurance agency Aflac said late Thursday that it would release its latest Aflac duck commercial on Saturday during the women's final of the U.S. Open tennis championship on CBS. The spot, which builds on Aflac's highly successful name-calling duck campaign, features the duck trying to inform a pair of figure skaters about the name of the company it represents. Also scheduled to run during the Sept. 16 Emmy Awards telecast on CBS, the Aflac duck campaign is a creation of a unit of the Kaplan Thaler Group, New York. The Wall Street Journal named the 2000 Aflac campaign one of the top 10 of 2000. http://www.aflac.com
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