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Aflac, Office Depot partner to reach business customers through co-sponsorship

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Delray Beach, Fla.—Office Depot announced Friday that it has brought insurance provider Aflac on board to sponsor NASCAR during the 2008 Sprint Cup season.

Aflac will serve as the primary sponsor of driver Carl Edwards and the No. 99 Ford Fusion for eight races, and Office Depot will be primary sponsor for remaining 28 races of the season. Aflac will be an associate sponsor for those races.

Office Depot has sponsored Edwards and his car since 2005. Aflac became a NASCAR sponsor for the first time this year, with another car and driver.

“Office Depot and Aflac share similar objectives for what both companies want to achieve with our sponsorships in this sport,” said Chuck Rubin, president-North American retail for Office Depot, in a statement. “One of the primary reasons we got into NASCAR was for the strong business-to-business opportunities this sport provides for a sponsor.

Working with Aflac is a great example of how you can grow a sponsorship and make it stronger by leveraging the right relationships.”

—Carol Krol

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