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BtoB

The Age of IMpersonal Communication

By Published on .

According to a recent study by JupiterResearch, more than half of the roughly 226 million cell phone users in the U.S. texted or instant messaged regularly in 2006. The report leads Braithwaite Communications, a PR and marketing firm, to suggest that people are moving away from interpersonal communications. The agency’s advice: "Put down your cell phone, shake a hand, say hello and save the next generation of communicators."
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