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BtoB

Agencies launch digital units

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New York—OgilvyOne Worldwide announced the launch of Neo@OgilvyOne, a digital and direct media network. The new unit will be led by Nasreen Madhany, who was named global CEO. Madhany was previously CEO of mOne Worldwide.

Also, strategic communications agency Peppercom announced the launch of PepperDigital, an interactive marketing unit. PepperDigital provides search engine optimization, corporate blog and podcast development, mobile messaging and viral videogames.

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