Who: Tom Bedecarre What: CEO Where: AKQA, San Francisco Why: Under Bedecarre’s direction, AKQA was named the top interactive agency in BtoB’s Top 50 Agencies report. Launched campaigns for PalmOne, UGS and U.S. Small Business Association.
Who: Courtney Buechert What: Exec VP-general manager Where: McCann Erickson San Francisco Why: Buechert oversaw the expansion of McCann’s SF office, which handles Microsoft, Applied Materials, Agilent Technologies and Avaya.
Who: Guy Gangi and Gordon Hochhalter What: Partners Where: Mobium Creative Group, Chicago Why: Mobium won numerous awards for b-to-b marketing, including best in show at the ACE Awards.
Who: Carla Hendra What: President Where: OgilvyOne, New York Why: Hendra created award-winning campaigns for DHL, IBM, FM Global, American Express, Cisco and Dupont using the agency’s 360-degree approach. The FM Global campaign won BMA’s Grand CEBA Award.
Who: Laura Lang What: President Where: Digitas, Boston Why: Digitas acquired Modem Media and launched campaigns for clients including American Express, FedEx Kinko’s and Intercontinental hotels. It won best in show at Ad:Tech.
Who: Pam Larrick What: Chairman-CEO Where: FCBi Worldwide, New York Why: Larrick was appointed chairman-CEO of FCBi in January, following her post as chairman of MRM Partners. While at MRM, Larrick oversaw the consolidation of Microsoft’s CRM account with the agency, and MRM was named BtoB’s Direct Agency of the Year.
Who: Joe Norris What: Managing partner Where: Sullivan Higdon & Sink, Wichita, Kan. Why: Norris created award-winning work for clients, including Rockwell Collins Cessna Aircraft, and grew agency revenue by more than 25%.
Who: John Osborn What: President-CEO Where: BBDO New York Why: BBDO New York created award-winning work for clients including GE, FedEx, Office Depot, Visa and Cingular. BBDO was named large agency of the year in BtoB’s Top Agencies Report for 2005 (see profile, p. 24).
Who: Don Scales What: President-CEO Where: Agency.com, New York Why: Agency.com celebrated 10 years in business, added several b-to-b clients and launched online campaigns for HP, Honeywell and W.W. Grainger.
Who: Rick Segal What: Chairman-CEO Where: HSR Business to Business, Cincinnati Why: HSR was named Agency of the Year by the Business Marketing Association in 2005; opened its Chicago office in 2004; launched a Kodak Professional campaign.
Who: Gary Slack What: Chairman-chief experience officer Where: Slack Barshinger, Chicago Why: Slack Barshinger was named Business Marketing Association Agency of the Year in 2004 and grew its business by nearly 28%; it won Best in Show at last year’s Pro-Comm Awards for eBay Business.
Who: Tom Stein What: President-CEO Where: Stein Rogan + Partners, New York Why: Stein Rogan was named top small agency in BtoB’s Top 50 Agencies report; in 2004, it increased its revenue by 27.5%.
Who: Greg Stern What: CEO Where: Butler, Shine, Stern and Partners, San Francisco Why: Won new b-to-b accounts, including Sun Microsystems, and new business from Apple Computer; it grew agency revenue by 32%.
Who: Vickie Szombathy What: VP-media director Where: StarLink Worldwide, Chicago Why: Szombathy directed media strategy and investment for global accounts including Caterpillar and Heidelberg; serves as chairwoman of the b-to-b committee for the American Association of Advertising Agencies and chairwoman of the media advisory board of American Business Media.
Who: Ridge White What: CEO Where: JWT Technology, Atlanta Why: JWT Technology won new clients Texas Instruments, Research in Motion and other major b-to-b business, as well as repositioning RIM’s BlackBerry device. It was named top midsize agency by BtoB in 2005.