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Agency dos/don'ts

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Marketers have several recommendations for way an agency should deal with them.

An agency should:

  • Learn the client's business.
  • Think outside the box.
  • Showcase its strategic capabilities.
  • Stick within the marketing budget assigned.
  • Question the way things have been done.

An agency should not:

  • Present generic case studies.
  • Focus too much on creative.
  • Talk negatively about its competitors.
  • Go over budget in the pitch.
  • Try to be something it's not.
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