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Agency holding companies compete for Dell account

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New York—Some of the largest advertising holding companies, including Havas, Interpublic Group of Cos., Omnicom Group, Publicis Groupe and WPP Group, are competing for the $760 million Dell account, as reported on AdAge.com, which, like BtoB, is owned by Crain Communications Inc. Currently, Omnicom’s DDB, Chicago, handles enterprise marketing and business-to-business duties for Dell, and sibling agency Prometheus has media responsibilities in North America. Interpublic’s MRM handles direct marketing. According to AdAge.com, the holding companies are creating special marketing services teams in order to consolidate the account within their networks.
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