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BtoB

Agency search activity down in third quarter

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New York--Ad agency search activity was down in the third quarter, according to AdForum.com, an online resource for the advertising community. The number of agency searches conducted by advertisers on AdForum.com was down 25% in America and 11% in Europe, compared with the second quarter. AdForum said the slowdown was expected for the summer months and is expected to pick up in the fourth quarter.
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