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BtoB

Agency changes

Published on .

Account changes

Marketer Account New agency Previous agency Budget

Vonage Creative Havas agencies Korey Kay & $50 million Edison, N.J. Arnold Worldwide, Partners, to $70 million Boston New York (total for

Media MPG, New York Carat, New York creative/media)

Unica Corp., Corporate In-house J. Winsper & Co., N/A Waltham, branding, print Chestnut Hill, Mass. advertising and Mass. online marketing

Accounts in review

Marketer Account Incumbent Budget

Sun Microsystems, U.S. creative Arnell Group, N/A Santa Clara, Calif. New York

Intel Corp., Worldwide Euro RSCG MVBMS, Est. $200 million Santa Clara, Calif. advertising New York

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