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Search Engine Strategies 2004 Conference & Expo

Producer: Jupiterevents, a division of Jupitermedia Corp., Darien, Conn.

What: Search engine marketing and optimization

Date: Dec.13-16, 2004

Where: McCormick Place, Lakeside Center, Chicago

No. of attendees: 2,595

No. of exhibitors: 59

No. of attendees in 2003: 1,945

No. of exhibitors in 2003: 41

Producer comment: "The Chicago show is a good-sized show," said Alan Meckler, chairman-CEO at Jupitermedia. "We had 44% exhibitor growth and 33% attendee growth over 2003, so I can't be more pleased. The great sign is the exhibitors who've already signed up for 2005 in Chicago are close to [the same number as the 2004 show] and we still have 10 months to go. Local search was a big area of focus at this show."

Exhibitor comment: "Chicago has always been a strong b-to-b marketplace, and we recently opened an office there," said Todd Sims, VP-sales at Business.com, a b-to-b search engine. "The region itself is super important to us, and a show like this ... is a must-attend event. [The SES show] includes major players, middle-tier folks and up-and-comers in the space. There seems to be a lot more activity in the Midwest region in the SES space [than in other regions]. We came in and closed a bunch of deals throughout the show."

Breakdown: Launched in 1999, several SES conferences are produced annually in several U.S. cities, as well as in Europe and Asia. The search industry is growing exponentially, and SES has become the must-attend show for executives involved in search engine marketing. Seven SES Conferences are slated to be held in 2005. -Carol Krol

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