BtoB

Agenda

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Jan. 19

Marketing Performance Measurement Summit-West

IDC

Westin Santa Clara, Santa Clara, Calif.

www.idc.com

Jan. 19-20

WOMMA'S Word-of-Mouth Basic Training

Word of Mouth Marketing Association

Disney's Coronado Springs Resort

Orlando, Fla.

www.womma.org/wombat

Jan. 26-27

B-to-B Direct Marketing from A-Z

Direct Marketing Association

Allerton Crowne Plaza, Chicago

www.the-dma.org

Feb. 7-8

Understanding Customer Needs and Managing the Customer Experience: End-to-End, B-to-B

Institute for the Study of Business Markets

Renaissance Concourse Hotel, Atlanta

www.smeal.psu.edu/isbm

Feb. 27-March 2

Search Engine Strategies

Incisive Media

Hilton New York, New York

www.jupiterevents.com

May 10-12

Marketing Innovation-BMA Annual Conference

Business Marketing Association

Venue TBA, San Jose, Calif.

www.marketing.org

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