BtoB

AGENDA

4:00 – 4:50 p.m.

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Top 10 Digital Trends

A panel of senior executives from b-to-b agencies will sound off on the top 10 trends for digital marketing. Join them for a rousing discussion on topics including:
  • What clients want from their interactive agencies
  • Which digital platforms are working and why
  • Is mobile finally making inroads in b-to-b marketing?
  • How clients are using social to engage with customers
  • Best practices in digital measurement
Moderator: Kate Maddox, Executive Editor, BtoB Speakers:
  • Jared Gruner, Director of Integrated Strategy and Planning, Ogilvy
  • Adam Kleinberg, CEO, Traction
  • Michael Litchfield, VP, Creative Director, Interactive, Doremus San Francisco
  • Dennis Reilly, SVP/Business Director, Digitas

5:00 - 6:00 p.m.

Closing Remarks and Cocktail Reception

Join fellow attendees for some cocktails and connections. We'll also announce the winner of our iPad 3 giveaway! (Must be present to accept award.)
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