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BtoB

AIG pulls ad campaign

Published on .

York, Pa.—Facing a government bailout, American International Group (AIG) is pulling all its corporate advertising through the end of the year, according to Advertising Age, a sibling publication of BtoB.

The campaign, with the theme “The strength to be there,” includes TV spots created by BBDO New York.

An AIG spokesperson told Ad Age the ads were being pulled as a result of the “challenging financial environment we are facing.”

The campaign budget was undisclosed.

Only corporate ads are being pulled; AIG will continue its marketing campaigns for business units, including a direct mail campaign for the AIG Private Client Group.

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