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AIM, Future Now launch Interactive Marketing Academy

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New York--The Association for Interactive Marketing, a division of the Direct Marketing Association, in conjunction with Future Now Inc., a consulting and training company, announced the launch of the Interactive Marketing Academy L.L.C. The new organization will offer interactive marketing executives a professional certification program with specialized training. Four courses will launch in New York beginning in November, on subjects including online copywriting and Web analytics. AIM said it will host a "mini-session launch" of the Interactive Marketing Academy on October 22 during the DMA's 85th Annual Conference & Exhibition in San Francisco.
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