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BtoB

AIM tackles spam

Published on .

New York--Internet service providers AOL and Microsoft's MSN made presentations to The Association for Interactive Marketing's Council For Responsible E-mail meeting on Tuesday, marking the start of an ongoing dialogue concerning the proliferation of spam.

"We've never had [the ISPs] present and had a face-to-face dialogue before," said one executive present.

The meeting drew more than 50 people. Companies represented included CNET Networks Inc., The Walt Disney Co., Bigfoot Interactive, CheetahMail and Digital Impact Inc.

The council's delivery subcommittee on Tuesday began working on best practices guidelines for e-mail delivery. A final document is expected in about 90 days, after input from industry stakeholders is considered.

--Carol Krol

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