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BtoB

ALC acquires MKTG Services’ list management division

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Princeton, N.J.—List management company ALC announced late Friday that it has acquired the list management division of MKTG Services. As of today, all list and data properties managed by MKTG will be available through ALC.

Financial terms of the deal were not disclosed.

”The company was attractive for two reasons,” said Lori Magill-Cook, exec VP of ALC, who will oversee the combined list business. “They have a significant client portfolio that is complementary to our current client base, and they have experienced talent that will be joining us.”

—Carol Krol

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