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ALC acquires stake in Empathy Lab

Published on .

Princeton, N.J.—Data marketing services provider ALC announced it has acquired an equity interest in Empathy Lab, a digital agency based in Conshohocken, Pa., near Philadelphia.

According to ALC, Empathy Lab services will be made available to ALC clients as a customer acquisition and development resource. ALC’s list management, brokerage and database services will be used to help drive traffic to the Web sites of Empathy Lab’s clients and to capture more actionable data.

Empathy Lab’s clients include Comcast, Cablevision, Dow Jones and GlaxoSmithKline.

Financial terms of the deal were not disclosed.

—Christopher Hosford

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