Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


ALC introduces Partnership Marketing

Published on .

Princeton, N.J.—ALC on Thursday announced the creation of a new division, Partnership Marketing.

According to the company, ALC Partnership Marketing will function as an extension of its clients’ marketing department, providing consulting services designed to uncover incremental revenue opportunities and ancillary product opportunities.

Those services include marketplace assessment, identification of potential partners, negotiation of partnership terms, program creation and management, media planning, creative development and back-end analysis.

Beth Allen has been named managing partner of the new division. She is a direct marketing veteran with experience in brokerage, data management, circulation planning and partnership marketing. Most recently, Allen was director of partnership marketing at International Masters Publishers.

—Carol Krol

Most Popular
In this article: