Princeton, N.J.—ALC announced it has added a new division to provide solutions to direct marketers targeting the health care industry. The ALC MD division sources and compiles databases of medical professionals and health care specialists. In conjunction with the launch, it has introduced www.alcmd.com
, a Web site where marketers can review data cards and obtain information on how ALC MD data are gathered and deployed to build lists.
Future plans include the development of a section that will focus on health care industry trends and provide market insight.