Princeton, N.J.—American List Counsel and Millard Group announced the launch of an Internet-based, interactive data exchange system called DMexchange.
The system will allow list managers to exchange list order and shipping information through a secure Web site. Generative Methods, a technology provider, helped develop it.
Executives at ALC and Millard Group said the online clearinghouse could potentially replace transmitting list information by fax and phone.
Direct Media has agreed to participate in the program.