ALC taps De Smedt as client marketing manager

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Princeton, N.J.—Data marketing service provider ALC Data Management has named Yvonne De Smedt client marketing manager, with responsibilities for developing data marketing plans that leverage list-owner customer databases.

De Smedt has served on the client side for several direct marketers, including most recently as assistant director-marketing with Dr. Leonard’s Healthcare Corp. She also served as director-list acquisition at American Family Publishers.

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