Princeton, N.J.—List manager ALC on Wednesday said it is undertaking a number of major initiatives that it says will ultimately redefine the overall data management space. As part of that, Fran Green, president of data management at ALC, has been named chief revenue strategist. In that role, Green will drive the development of new revenue streams for ALC’s clients. She will also continue to develop data-driven products and services, including database development, maintenance and fulfillment, data enhancements, modeling, customer profiling, and data aggregation. In addition, ALC exec VPs Lori Magill-Cook and Britt Vatne will assume responsibility for ALC’s traditional data management business.