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BtoB

ALC wins Progressive newsletter lists

Published on .

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Princeton, N.J.—American List Counsel announced it has won list management for Progressive Business Publications' 36 b-to-b newsletters.

ALC already handled data acquisition for the publisher. Progressive's newsletters, all advertising-free and subscription-based, are targeted to executives in several professions, including sales and marketing, human resources, financial services, compliance and nonprofits. The lists were previously managed by Mail Marketing.

ALC announced it has also won list management for Progressive's Center for Education and Employment Law files. Those files were previously managed by Venture Direct.

—Carol Krol

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