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BtoB

Alcatel launches new ad campaign

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Dallas--Global communications network provider Alcatel unveiled a new advertising campaign Sunday featuring baseball legend Lou Gehrig's "luckiest man" speech to communicate the company's message about the power of connecting people. The ad, developed by Arnold Worldwide, is the second in a series using famous speeches. The first featured Martin Luther King Jr.'s "I have a dream" speech. The Lou Gehrig ads will air on national, spot and cable TV and in print media.
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