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Alcoa Building Products names Elias/Savion agency of record

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Pittsburgh--Alcoa Building Products Inc., a wholly owned subsidiary of Alcoa Inc., has selected Elias/Savion Advertising Inc. as its advertising agency of record, following a review. Elias/Savion will handle integrated marketing, advertising and public relations for the home building materials manufacturer. Billings were undisclosed, and the other finalists were not identified.
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