Alexander Jutkowitz

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Managing Partner of the digital strategy agency Group SJR, Jutkowitz is the leading evangelist for today's paradigm shift in marketing. Jutkowitz believes – and his work has proven – that quality content, audience development, advanced technologies and predictive modeling analytics can significantly boost awareness, enhance engagement and drive ROI for leading companies across industries. Specifically, he is the catalyst behind GE's multi-site digital ecosystem, Target's award-winning content-meets-e-commerce approach, Credit Suisse's micro-knowledge site, and the TED Conference's partner strategy, among numerous others. Jutkowitz's perspective on marketing and communications has been shaped by his extensive experience in areas as diverse as strategic consulting, crisis management, opinion research and media training. He has worked for governments and political leaders across Latin America, throughout Europe and in Asia. And his corporate clients include technology, finance, media and consumer giants such as Google, Dell, Xerox, Heineken, Disney, American Airlines, Morgan Stanley, L'Oreal and a host of others. As a result, Jutkowitz has become a trusted advisor to a range of leading executives, from the CMOs of GE, Target, and Xerox to the President of the Council on Foreign Relations to the CEOs of Barney's, the Motion Picture Association of America, and the National Cable Television Association. A strong advocate of data science, Jutkowitz recently added predictive analytics to the mix, helping corporations and organizations understand and identify key stakeholders, map potential scenarios and leverage their micro-knowledge platforms to “influence the influencers” and shape elite and public opinion.
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