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BtoB

Alinean introduces social media ROI calculator

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Orlando, Fla.—Alinean Inc., which develops sales and marketing tools, announced a social media ROI calculator to help marketers get the best return on their social media investment. The calculator, developed using Alinean research, measures cost, engagement, benefits and derived value of social media. The social media calculator and a white paper, “How Do You Calculate the ROI from Social Media Marketing?” are available at http://www.alinean.com/socialmediaroi.
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