BtoB names Yates COO

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San Bruno, Calif.— announced the appointment of Kathy Yates as COO. Yates most recently served as president-COO of, which was acquired earlier this year by Dow Jones & Co. Yates is a veteran Internet media executive, having started or led several Internet companies since 1995. Yates will report to Peter Horan, CEO of He was previously CEO of

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