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BtoB

Allegrix hires former Flycast CEO

Published on .

Santa Clara, Calif.--Application service provider infrastructure company Allegrix said this week that it has hired former Flycast Communications founder Rick Thompson as its CEO. The move means that Allegrix gains an executive with intimate knowledge of b-to-b personalization techniques, as Flycast was one of the first companies to provide one-to-one marketing services over the Internet. Thompson joins Allegrix as it enters its second year of operation, and he will help spearhead marketing efforts to midsize companies interested in making their products and services available on an ASP rental basis on the Internet.
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