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Alliance Data to acquire DoubleClick Email Solutions

Published on .

Dallas—Alliance Data Systems Corp. announced that its Epsilon interactive marketing unit will acquire DoubleClick Email Solutions from DoubleClick Inc. Financial terms were not disclosed.

DoubleClick Email Solutions is a permission-based e-mail marketing service with operations in North America, Europe and Asia/Pacific. Clients include Buy.com, Intercontinental Hotel Group, Orbitz, Reed Business and AOL.

Under the terms of the agreement, DoubleClick Email Solutions will be integrated into Epsilon under the Epsilon Interactive operating unit and brand.

The acquisition brings new clients, services and an expanded global presence to Alliance, which acquired Epsilon in October 2004. Epsilon acquired Bigfoot Interactive, an e-mail service provider, in September 2005.

—Kate Maddox

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