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Alliance Data Loyalty Services names Pearson president

Published on .

Cincinnati—Alliance Data Loyalty Services, a wholly owned subsidiary of Alliance Data, has named Bryan A. Pearson president. In the newly created position, Pearson will oversee Alliance Data’s loyalty enterprises, including the Air Miles Reward Program; Colloquy, a loyalty marketing publisher and consultancy; and ICOM Information & Communication, a list, data communications and analytics services provider. He was previously president of the Air Miles Reward Program.

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