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Allstate brand is tops among upper-level execs

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Stamford, Conn.--Allstate Corp. is the most highly recognized insurance brand among upper-level U.S. executives, according to a study recently published by consulting firm Corporate Branding L.L.C. More than 4,500 executives at or above the level of VP were polled by Corporate Branding. Insurers rounding out the top five in brand awareness, in order, were: Aetna, The Hartford, Transamerica Corp. and Cigna.
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