×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Allstate to challenge direct sales channel

Published on .

Allstate Corp. plans to introduce direct sales of insurance policies through the Internet, challenging its direct sales force of 15,000 agents. The company will introduce the system for sales of auto insurance in Oregon, followed by a state-by-state rollout of similar services. The move is part of a restructuring of the company that started last year. Allstate, Northbrook, Ill., said it would not discount policies purchased on the Internet, and challenged its agents to provide a level of customer service superior to an online application.
Most Popular
In this article: